Business_Seminar
Spotify: Gaming Hub
Swedish streaming company Spotify features 44 curated playlists on its Gaming Hub, located in the “Genres & Moods” Browse tab. For random users who are in a curious mood, or for gamers looking specifically for some tunes that speak to them, a significant amount of discovery can happen here.
Sitting along other context-based (not genre-based) hubs like “Dinner” and “Romance”, the Gaming Hub represents recognition from one of the world’s top music streaming companies. Spotify has always been forward in recognizing groups long ignored in most Western/Anglo-oriented media environments, embodied in its Desi, Afro and Arab Hubs, for example.
At 1.48M+ followers, Spotify’s top gaming playlist is “Top Gaming Tracks” and sits at the 139th most followed spot on the platform. It’s just behind “Classic Road Trip Songs” (car playlists do quite well) at 1.482M+ followers and edges out Justin Bieber’s “This Is” playlist at 1.47M+ followers.
Gaming music
Most forms of game have some kind of musical component to them.
Whether it’s a mobile game that repeats the same simple soundtrack or a video game with a full orchestra, music plays a pivotal role in gaming and entertainment. But what exactly does music do in gaming and online entertainment – and how does it influence our play style?
Music is primarily used in video games to set the pace and to suck players into the game. Platform games feature electro soundtracks to spur players on. Racing games speed up the music as players near the final leg of the race. A study identified that background music results in immersion into the game, which is a level of complete concentration and focus. The goal of a video game designer is for the player to be completely immersed in the game they are playing. So, by using music, developers can enamour a player to the game they are playing.