Business_Seminar
Gamertainment meaning
Gaming Goes Mainstream
The future of gaming isn’t gaming, and the future of entertainment isn’t entertainment. The clear borders that once defined these distinct industries and structured the way we’ve thought about them are blurring by the day. Games are becoming motion pictures and movies, TV shows and TV personalities are becoming games like never before. There’s a new paradigm — Gamertainment. Studios now have gaming arms and gaming studios are getting into movie making.
An advertising campaign cleverly disguised within a classic gaming plot scenario. Advertising that entertains as if the viewer is in middle of an actual game.
Gamertainment meaning
Rajan Navani say Gamertainment is the Gen Z version of entertainment and sport. One shift will rapidly accelerate the pace at which those who are not even gaming today will start gaming, or those who are gaming in a very casual manner, will start gaming in a more mid-core and a core gaming kind of an experience.