Business_Talk
Are video games good for marketing?
The rise of video marketing goes hand-in-hand with the growth of the gaming industry. Video content gets more engagement and influences more consumers. Studies from Smart Insights assert that video content will account for 82% of all the data traffic in the world by 2022.
Marketers are trained to go niche, but marketing in the gaming industry involves everyone. By crafting a more inclusive, welcoming brand identity, you will attract more attention, and foster greater trust with people.
Your guide to mobile game marketing in 2022: Key insights and best practices
Along with YouTube, the biggest stage for influencers in the gaming industry is the hugely popular streaming platform, Twitch, where members can hook up their console, computer or smartphone to stream live videos of themselves while playing a game.
While there are some ever-present influencers, like Ninja, Shroud and PewDiePie, there is also fierce competition. With global audiences and a constant battle for supremacy, gaming influencers present an abundance of marketing opportunities.
So, how can you crack it?